Guardian Financial Technologies, Inc.
What are cookies?
Cookies are text files containing small amounts of information which are automatically downloaded to your computer or device when you visit a website. Cookies send data back to the originating website on each subsequent visit, or shares data with another website that recognizes that cookie.Cookies are useful because they allow a website to recognize a user's device. They do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests. Cookies do not typically identify you as an individual, just the device you are using. For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit http://www.allaboutcookies.org
Types of cookies we use
There are four different types of cookies we use:
- Essential cookies. These are cookies that are required for the operation of our Services (e.g., to enable you to log-in to secure areas of our websites or use a shopping cart). These cookies are necessary for the Services to operate properly. Without these cookies, services that you have asked for cannot be provided. We want you to understand these essential cookies, and why we use them, but we don't need to get your consent to use them on our Services as we use these cookies only to provide you with services that you have requested.
- Functionality cookies. These cookies allow our Services to remember choices you make, such as: remembering your username, preferences and settings; remembering if you've filled in a survey or taken part in a poll or contest or otherwise reacted to something on through the Services, so you're not asked to do it again; remembering if you've used any of our Services before; restricting the number of time you are shown a particular advertisement; remembering your location; and enabling social media components like Facebook or Twitter. The aim of these cookies is to provide you with a more personal experience so that you don't have to reset your preferences each time you use our Services. [We also use functionality cookies to enable you to provide enhanced services such as enabling you to view a video through the Services. As described below, you may disable any of these functional cookies; but if you do so, then various functions of our Services may be unavailable to you or may not work the way you want them to.
- Analytical/Customization cookies. These cookies collect information about how visitors use and interact with our Services, for instance which pages they go to most often. These cookies also enable us to personalize content and remember your preferences (e.g., your choice of language, country, or region). These cookies helps us improve the way our websites work and provide a better, personalized user experience.
- Advertising cookies. These cookies record your visit to our websites, the pages you have visited, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a website. We (and third-party advertising platforms or networks) may use this information to make our websites, content, and advertisements displayed on them more relevant to your interests (this is sometimes called "behavioral" or "targeted" advertising). These types of cookies are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of advertising campaigns.
Some of the cookies we commonly use are listed in our cookies chart above. This list is not exhaustive, but it is intended to illustrate primary reasons for certain types of cookies set by Guardian and third parties on our websites. Third parties may also set certain cookies on your device when you use our Services. In some cases, the third party has been hired to provide certain services on Guardian's behalf (e.g., website analytics). In other cases, our websites contain content or ads from third parties (e.g., videos, news content, or ads delivered by other ad networks). When your browser connects to those third parties' web servers to retrieve content, those third parties may set and use their own cookies on your device.
How long do cookies stay on my device?
Some cookies operate from the time you visit a Guardian website or to the end of that particular web-browsing session. These cookies expire and are automatically deleted when you close your internet browser. These cookies are called "session" cookies.
Some cookies will stay on your device between browsing sessions -- they do not expire when you close your browser. These cookies are called "persistent" cookies. The length of time a persistent cookie stays on your device varies from cookie to cookie.
Third party cookies
We used trusted partners like DoubleClick and Google AdWords to help us service advertising, RichRelevance to help us personalize your shopping experience on our web store and analytics companies like Google Analytics (see below) and Maxymiser, who may place cookies on your device. We also pull through content from social networks into our own pages, such as embedded Twitter feeds. The social networks, such as Facebook, Twitter, YouTube, Tumblr, Pinterest and Google Plus may themselves also put cookies on your machine. For example, our website also utilizes the Facebook Like button functionality to share content. If a user clicks the Like button and logs into Facebook via our website, Facebook will leave a cookie on the users' computer. This is the same process as if the user logs into Facebook directly, or clicks Like on any other website.
We also use Google Analytics on our Services to help us analyze how our Services are used. Google Analytics uses performance cookies to track visitor interactions. For example, by using cookies, Google can tell us which pages our users view, which are most popular, what time of day our websites are visited, whether visitors have been to our websites before, what website referred the visitor to our websites, and other similar information. All of this information is anonymized.
We have little control over these 'third party' cookies, so we suggest that you check the respective privacy policies for these external services to help you understand what data these organizations hold about you and what they do with it.
Google AdWords: https://support.google.com/adwords/answer/2549116?hl=en
Google Analytics: http://www.google.com/analytics/learn/privacy.html
Google Tag Manager: https://www.google.com/analytics/tag-manager/faq/
Our use of Web Beacons
We may also use electronic images known as web beacons on our Services - sometimes called "clear GIFs", "single-pixel GIFs", or "web bugs". Web beacons are used to deliver cookies on our Services, count clicks/users/visitors, and deliver co-branded content or services. We may include web beacons in our promotional e-mail messages or newsletters to determine whether messages have been opened and acted upon.
Guardian Services may also contain web beacons from third parties to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other website operations. These web beacons may allow the third parties to set or read cookies on your device.
How to control which cookies are set
1. Disabling most targeting or behaviour advertising cookies
If you would like to disable advertising cookies, which remember your browsing habits and try and display relevant advertising when you use our Services, you can visit http://www.youronlinechoices.com. If you choose to turn off these cookies you will still see advertising on the internet but it may not be tailored to your interests. It does not mean that you won't be served any advertisements whilst you are online. Whilst many companies involved in using advertising cookies and serving online behavioural advertising appear at the above link, not all do. Therefore, even if you choose to turn off cookies used by all of the companies listed, you may still receive some advertising cookies and some tailored advertisements from other companies.
You can also manage this type of cookie in the privacy settings on the web browser you are using. Please see below for more information.
2. Browser Controls
You can disable and/or delete all types of cookies by using your browser settings. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others' websites. The following links provide information on how to modify the cookies settings on some popular browsers:
- Apple Safari: http://support.apple.com/kb/PH5042
- Google Chrome: https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies
- Microsoft Internet Explorer: http://windows.microsoft.com/en-US/windows7/How-to-manage-cookies-in-Internet-Explorer-9
- Mozilla Firefox: http://support.mozilla.org/en-US/kb/Cookies
Cookies that have been set in the past
If you have recently disabled one or more cookies, we will stop using the disabled cookies to collect any further information. However, we may still use information collected from such cookies prior to your "disable" preference being set.
Do Not Track Signals
There is no uniform or consistent standard or definition for responding to, processing, or communicating Do Not Track signals. At this time the Guardian Services do not function differently based a user's Do Not Track signal.